From the author: The note was published on the I LOVE ENGLISH blog as an explanation for an interview on TV in the morning program: Why do our children over time begin to be afraid to speak English, although they have been studying verb tenses and cramming vocabulary for years? Because learning a language should not turn into a school subject; it is necessary to communicate in the language, talk to each other, understand the interlocutor. An effective English language course for children I LOVE ENGLISH not only does not allow children to create a language barrier (and, therefore, never in the future you don’t have to destroy it), but also ensures normal coexistence for a wide variety of children: from hyperactive to slow and timid. The I LOVE ENGLISH method is based on the concept of “Imprinting” (from the English “imprint” - to type). This means that children do not analyze language like adults, but simply master it in the same way as their native language, if they create natural conditions for communication and language development.